There is no denying that we gaze at mobile almost throughout the day. People of all ages, be they teenagers, youngsters, or elders, everyone has a Smartphone’s. This is a generation of mobile shopping and where shopping comes, comes advertisement. In this blog, the famed Strategic Consultant cum Business Astrologer Hirav Shah talks about the best platforms for mobile advertising which can enhance your business and take it to the next level.
Hirav Shah shares Strategic Guidance for Advertisers, “With people spending over 5 hours per day on their smartphone, delivering ads via mobile ad platforms is a huge opportunity for companies to market their brand.”
He adds, “Marketers who still find billboard advertising as relevant are not wrong but they probably don’t are aware of the power of digital advertisement. If you happen to meet a digital marketing strategist you will find that the world has moved far ahead of those who still rely on conventional marketing techniques only.”
Hirav Shah explains, “Searching on Google and scrolling through social media, Facebook, Instagram, and all, we see around things that we like. Advertisement on social media also works the same way. The advertisements you see on social media are consequences of your behavior on it. If you follow fashion-related pages, you are likely to receive ads for clothes and accessories. If you want suggestions, you search for it on Quora, there also you can see ads related to your query. Had those ads been shown to you somewhere else, you would not have connected to them”.
There are platforms where you as a business could connect to people similarly. These are especially beneficial for mobile searches-
Google My Business
You may have already thought about it because every business that wants to improve its presence in the market needs to be on the list. Asking Google for small services that could be found locally is normal. Such types of searchers are mostly on mobile phones. If you are not there, you are losing and allowing your competitor to gain all your trust. Even if your service is the best in your niche, you could not stay the best for long if you don’t have yours listed in GMB.
Quora is a place of discussion where people from all walks of life discuss small queries to big questions. You may think about how Quora advertising would be? Advertising here could be far more effective as it is sandwiched between persuasive answers. So, when users are looking for a solution, your ads trigger and are clicked by them. For instance, students are searching for the importance of Artificial Intelligence. Students will get convincing answers that it is good for career growth and all. A Quora ads expert put ads just after the answer which is more likely to be clicked by them.
Advertising on Snapchat
It is quite an obvious option because it is a mobile app. Snapchat is a great option if you want to target mostly youngsters. Many ads for app installs appear on Snapchat because for that you don’t have to go to the play store to download it. They give an attractive call-to-action button that redirects users to download.
The reason people are involved in their smartphones is social media. People can check their social media accounts a hundred times a day. Running your ads on it is worth it. It’s already in use for a long time for advertisement and you are not alone advertising your stuff there. A lot of strategies to put your mind in is waiting for you if you want to advertise on social media.
So, these were some amazing platforms that you can consider for mobile advertising.
Astro Consultant and Business Astrologer Hirav Shah concludes by saying, “There is no one-size-fits-all answer to this question. Depending on your advertising goals, budget, and industry, there are several options to choose from. But it’s a good start to look at the statistics for each solution for a mobile ad platform comparison.”
“With over 5,000 advertising platforms to choose from, it can be intimidating to select ad platforms that are suitable for your campaigns. Google Ads, Facebook/Instagram, Bing, AdMob, the list goes on and on. With that many ad platforms available, it’s a challenge to decide which ones to focus your attention and advertising budget.”
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Any confusion or difficult YES/NO Business decision requires an expert opinion.
Just make sure your Business Strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc…is still on track to reach your goals. Business Astrologer Hirav Shah’s answers have proven to be game-changers while making Strategies for Business.
It’s time to fire up your future!!